The demand for web designers in Kenya is growing rapidly.
From startups in Nairobi to SMEs in Kiambu and expanding businesses in Embu, more companies are going online than ever before. Every business now understands that without a professional website, they are invisible to customers searching on Google.
But here’s the real question:
Where do you actually find web design clients in Kenya?
If you’re struggling to get consistent projects, this guide will show you exactly where to look, how to position yourself, and how to build a steady income as a web designer in Nairobi, Kiambu, or Embu.
Is Web Design in Demand in Kenya?
Yes and especially in Nairobi, Kiambu and Embu.
Here’s why:
SMEs are growing fast in Kiambu County
Nairobi startups need websites to attract investors
Schools and institutions in Embu are going digital
E-commerce is expanding across Kenya
More businesses want SEO-friendly websites
Every time someone searches “best school in Embu” or “restaurant in Kiambu,” Google shows websites , not just social media pages.
That creates ongoing demand for:
Business websites
E-commerce stores
Landing pages
Portfolio websites
SEO optimization
Website redesign services
If you can combine web design with SEO and conversion strategy, you become even more valuable.
Types of Web Designer Jobs in Kenya
Understanding the type of work available helps you choose your strategy.
1️⃣ Full-Time Web Designer Jobs
These are common in:
Corporate offices
Tech startups
Media companies
You’ll find these roles on Kenyan job boards and LinkedIn.
However, full time jobs are competitive and limited compared to freelance opportunities.
2️⃣ Freelance Web Design in Nairobi, Kiambu & Embu
Freelancing gives you:
Flexible schedule
Unlimited earning potential
Ability to work with multiple clients
Option to charge per project
Many businesses in Kiambu and Embu prefer working with freelancers instead of agencies because it’s more affordable.
3️⃣ Remote International Web Design Jobs
Kenyan web designers are increasingly working with:
US-based startups
UK small businesses
Australian entrepreneurs
Freelance platforms allow you to earn in USD while living in Kenya.
Where to Find Web Design Clients in Kenya
Now let’s get practical.
🔹 1. Kenyan Job Boards
Start here if you want employment or contract roles:
BrighterMonday
Fuzu
MyJobMag Kenya
LinkedIn Jobs
Search terms to use:
Web designer Nairobi
Website developer Kenya
Digital marketing Nairobi
Front-end developer Kiambu
Pro tip: Optimize your LinkedIn profile with keywords like “Web Designer in Nairobi” to appear in recruiter searches.
🔹 2. Freelance Platforms
These platforms are powerful if used strategically:
Upwork
Fiverr
Freelancer
PeoplePerHour
To succeed:
Create niche-specific gigs (e.g., “I will design a real estate website in Kenya”)
Show Kenyan-based portfolio projects
Write strong proposals
Avoid competing on price
Instead of saying:
“I design websites.”
Say:
“I build SEO-optimized business websites for SMEs in Nairobi and Kiambu.”
Specific positioning wins clients.
🔹 3. Direct Outreach (Highly Effective in Nairobi & Kiambu)
This is the most underrated strategy.
Many businesses in Nairobi CBD, Thika Road, Kiambu Town and Embu do not have professional websites.
Steps:
Search Google Maps for local businesses
Check if they have outdated or no websites
Send a personalized email or WhatsApp message
Example script:
“Hi [Business Name], I noticed your business in Embu doesn’t have a professional website yet. I help local businesses build SEO-friendly websites that attract customers from Google. Would you like a free audit?”
If you contact 20 businesses per week, you’ll likely land at least one client.
🔹 4. Facebook & LinkedIn Prospecting
Many Kiambu and Embu business owners actively use Facebook.
Join groups like:
Nairobi Entrepreneurs
Kiambu Business Network
Embu Business Community
Instead of spamming services, post helpful content:
“Why most Kenyan businesses don’t rank on Google”
“3 mistakes killing your website conversions”
Authority builds trust. Trust brings clients.
🔹 5. Google Business Profile & SEO
If you want long term consistent clients in Nairobi, Kiambu or Embu, this is the most powerful strategy.
Create a Google Business Profile optimized for:
Web designer in Nairobi
Website designer Kiambu
Web development Embu
Then:
Post weekly updates
Collect reviews
Share blog content
Optimize your website for local SEO
When someone searches:
“Web designer near me”
You want to appear.
How Much Do Web Designers Earn in Kenya?
Earnings vary based on skill level and positioning.
Entry Level (Employment)
KES 30,000 – 60,000 per month
Mid-Level Designer
KES 60,000 – 120,000 per month
Freelance Website Pricing
Basic business website: KES 25,000 – 60,000
E-commerce website: KES 60,000 – 150,000
Landing page: KES 15,000 – 40,000
Monthly Maintenance Retainers
KES 5,000 – 20,000 per client
If you secure just 5 retainer clients in Nairobi at KES 10,000 each, that’s KES 50,000 recurring monthly income.
The key is not just designing websites , but selling value.
How to Stand Out as a Web Designer in Nairobi, Kiambu & Embu
Competition is increasing. Here’s how to win.
1️⃣ Specialize
Instead of serving everyone, niche down:
Real estate websites
School websites in Embu
Restaurant websites in Nairobi
E-commerce stores in Kiambu
Specialists charge more.
2️⃣ Learn SEO & Conversion Strategy
Businesses don’t just want a website.
They want:
Leads
Sales
Visibility
If you understand SEO, you can offer full digital marketing solutions.
3️⃣ Build a Personal Brand
Post consistently on:
LinkedIn
Facebook
Your blog
Share:
Before/after website redesigns
Client results
Educational tips
Visibility creates opportunity.
4️⃣ Offer Website + Digital Marketing Packages
Bundle services:
Web design
SEO
Social media setup
Google Ads
Maintenance
Business owners prefer one trusted provider.
Mistakes That Keep Web Designers Broke
Avoid these:
❌ Competing only on price
❌ No portfolio
❌ No Google presence
❌ Waiting for clients instead of outreach
❌ No follow-up
Most designers in Kenya lose clients simply because they don’t follow up.
Step-by-Step Plan to Get Your First 3 Clients in Nairobi or Kiambu
Week 1:
Build a clean 3-page portfolio website.
Week 2:
Reach out to 20 local businesses in Nairobi or Kiambu.
Week 3:
Post educational content on LinkedIn and Facebook.
Week 4:
Offer free audits and consultations.
Consistency wins.
Final Thoughts
Web designer jobs in Kenya are not disappearing.
They are increasing.
Businesses in Nairobi, Kiambu and Embu are actively looking for professionals who can help them build online visibility and attract customers.
If you focus on:
Positioning
SEO
Outreach
Authority
You won’t struggle to find clients.
Start today. The demand is already there.
💻 Need a Professional Website That Brings You Clients?
If you're a business owner in Nairobi, Kiambu or Embu, I can design a website that:
✔️ Ranks on Google
✔️ Builds trust instantly
✔️ Converts visitors into paying customers